Gaining attention. Earning followers. Garnering more likes. It’s all that we live for these days. Whether it be in our personal capacity or a company that we are representing. This is easy as it may sound, it is often not. I met someone working for HughesNet Internet a couple of months ago. Although the company is a renowned name, he told me that it was often so hard to attract people.
Marketers have a tough job. Many won’t agree. And now that the world is becoming a digital space, digital marketing is quite a thing now.
Today’s blog focuses on how you can use YouTube (a famous platform for promoting businesses) in innovative ways.
Turn the Content into Videos
Ask yourself. What do you enjoy more? Reading a page long content or watching a video? Most probably you answered the latter. So think of the viewers as people who have the same psychological mindset as you. Individuals always enjoy watching videos. Therefore, get onto the bandwagon and start making videos about your products. However, try to make the videos as informative as possible. Talk about the benefits of your product, how to use it and its unique features. Once you adopt this practice, you will notice an increase in your followers. And clientele as well.
Put Your Personality at Display
Now, that you know the importance of videos. Try to make the videos more effective as well. One way to do so is by interviewing professionals. People tend to believe the words coming from a reliable source. Shoot a video where two professionals are interacting with each other, for example. You can take any angle to do so. You might choose to get the professionals to talk about your product and its features. They can then share their experiences with your product. And how effective did they find your products? This is a great way of showing your personality.
Interaction is the Key
Now that you have a YouTube presence, you cannot act like an introvert. You will have to be very extrovert and interact with others on this platform as well. Some of the many ways by which you can keep in touch with other YouTube users include:
- Comments: Respond to the comments that viewers leave under your videos. This is a very effective way to get in touch with them. And make them feel that they matter.
- Likes: Enable the ‘likes’ tab on your videos.
- Sharing: Allow your videos to be shared on other social media platforms as well. This includes Twitter, Facebook, and Tumblr, to name a few.
Create Unique Thumbnails
If you put your (or someone else’s) creativity to use, it will be of great help to you. And your business, of course. So, here’s the deal. Once you have shot a video, do not think that your work’s done. You need to come up with unique and attention-grabbing thumbnails. Because the viewers don’t see your videos first. The thumbnail will make or break the deal for you. If it is attractive enough, the viewers will click on your video right away. Try to include a little description in your thumbnails as well. This information should be a description of what the viewers are clicking themselves into.
Well, one thing’s for sure, viewers LOVE collaborations. Because this gives them a chance to see famous YouTubers in one frame. While many of us might not see the big deal. But it excites some people to a great extent. However, when you choose people to collaborate with, make sure that they are running businesses that complement your product. If you choose a competitor, you will be in trouble, fo’ sure. Once you have contacted the YouTuber you want to collaborate with, brainstorm unique ideas. Your videos should not be typical. But they shouldn’t be out-of-context either. So, spend time brainstorming unique ideas before you shoot a video.
Apart from this, you can always choose from the following tips:
- Don’t forget SEO
- Brand your channel
- Include call-to-action
A perfect example of call-to-action, for example, would be a service provider including a ‘Buy Now’ tab at the end of the video. For example, HughesNet plans video ends with a toggle that redirects you to their website. This way you can make a hassle-free purchase. And the company can earn a customer.