The current world scenario is going through the positive effects of digitization using which the promotion of businesses using the advanced digital technology with emergence of high end Social Media platforms are common to get noticed all around the globe. There has been drastic and revolutionary change for promoting the businesses to get them instantly noticed not only locally but also globally. Facebook, Twitter, Linked in, Snapchat, Instagram etc are few of the top rated social media platforms which provides the exposure based facilities to the Tool For Entrepreneurs to globalize even their newly established business among the people all around the world and earn handsomely in an initial stage. Following the uses of social media in favor of the entrepreneurs, a young entrepreneur quoted – “We don’t have a choice on whether we do social media, the question is how well we do it”. The meaning of the statement is crystal clear which focuses on the great utilities and importance of social media platform which is compulsory to get adopted for promoting the business. The better strategies we imply to promote our business via social media, much better will be the result giving the multiplied profit based outputs. High quality technology websites enlisting the increasing importance of technology must be visited on regular basis to keep yourself updated with global trends in technology.
Internationally renowned global organizations have already put forward their views of getting amazing business profit by doing promotional activities via the social media platforms. As per the statement mentioned by HubSpot, more than 90% of entrepreneurs realized the effect of social media towards getting amazing profits in their business and above 80% of the top rated entrepreneurs quoted the positivity of social media platforms towards increasing the website’s traffic. Social media examiner, an another important social media stand mentioned that on an average, more than 97% of entrepreneurs use the social media promotion strategies for marketing their business consistently online over the world wide web. The potential social media marketing strategy can therefore be assumed for dynamic increase in the sales and drastically spreading up of the business. Best Android Apps of all time even cannot get popular without the positive interference of social media to promote the stuffs among the users of all the categories. Social media benefits are over loaded with such a potential which focuses upon the in-depth global reach of the digital stuffs to make a wide variety of audience benefited.
The following bullet points explains the different list of ways by which social media can prove ultimately beneficial for enhancing the business profits within a short period of time
- Brand value and recognition: Use of social media is obvious even for a newly launched start-up company for increasing the brand recognition and value. Newsfeeds are the important tools concerned with Twitter like social media platforms where the promotional contents can be shared among the people who use to frequently get in touch with the updates using such environments. Getting impressed with the promotional contents, one can instantly share the promotional business advertisements among their community resulting in a more better exposure and thereby increasing more traffics and interest towards the particular brand resulting in more sales and profits
- Brand loyalty: Business promotions done by the entrepreneurs using the social media platforms enjoys an enhanced and much better brand loyalty from their customers. As per a research paper published by Convince & Convert, at about 53% of the entrepreneurs are treated more loyal to their customers the promotional advertisements tools of the famous social media platforms such as Twitter, Facebook etc to name a few.
- Enanced conversion opportunities: The blog posts, images or even the videos which shared for promotional purposes in the social media platforms get a higher conversion rates soon after the post. Entrepreneurs are able to communicate via comments with their current, old as well as the future customers. After getting convinced with the query raised by the customers, an instant conversion rate is noticed with a much better selling opportunity.
- Increased brand authority: Social media provides a great platform for the entrepreneurs to get in touch directly with their customers. Customers use a particular brand name to complement about the good or even the negative sides of the products via social media. Obviously, the brand name is repeated again and again by the specific customer increasing the brand authority and thereby attracting newer visitors as well towards the promotional contents. The post gets reach by more number of people and gets shared with different customers several times via different social mediums.
- Unlimited and countless inbound traffic: Social media provides a global exposure resulting in the attention of huge number of people’s attraction and thereby drastically increasing the website’s traffic. Higher the quality contents posted on the social media, more number of people reach will be noticed and thereby increasing the inbound traffic with much better audience feedbacks. With reference to several global researches, no other ways exists either online or offline to bounce up the traffic rates of the business websites as compared to such social media platforms.
- Affordable cost of marketing with advanced business profits: Social media platforms such as Facebook, Twitter etc provides several tools for promotion of contents including feature rich pages to get maximum audience reach. Additionally, they also provide several paid promotion tools in a much cost effective way as compared to that of the manual promotion techniques. Once opted, such paid promotion techniques reaches more number of targeted audience in the desired locations only for targeted business promotions.
- Facilities to get top ranked positions over search engines: Social media presence is must for any already established profitable business or the newer start-ups as well. Google like search engines puts up any of the websites on top of the search results if it finds the social media presence of the concerned website. Identification in the social media plays a major role for SEO and to get noticed by the bigger search engines to get the websites ranked on top of the search results.
- More better and enhanced customer experience: Customer’s positive experience and feedbacks publically plays major role for growing or the down falling up of any specific business. Using the social media platforms like Twitter, customers can instantly give their positive feedbacks and compliment the product’s impression socially which will get noticed by most of the followers of the particular brand. Such an action will force other customers to get attracted towards the product resulting in better conversion rates and increasing the business.
The above list of points along with the paragraph discussed in the article proves that the social media plays a major role towards proving their vital importance for the promotion of business by any entrepreneur and thereby increasing the rate of profits. Besides the points discussed in the content, there exists much more uncounted advantages which can be understood as an essential link in between the entrepreneurs and the social media for profitable business outputs by the entrepreneurs.