Food bloggers, lifestyle bloggers, travel bloggers through SEO…
Blogging has become a lifestyle. It’s like you think of an idea one day, and the next day it is out there! You start a blog to promote your idea or raise a voice. Well, it’s a pretty good way of life, though. I mean, if you get lucky enough to become famous, you make loads of money. Getting invites to various events and receiving gift hampers from different brands are other perks you become entitled to. And the investment isn’t that huge either. Well, not in case of a lifestyle blogger, for example. All you need is a smart-phone with a good camera and access to an Internet service like Spectrum Internet. The rest depends on your PR skills, the way to blog, and your ability to keep the viewers engaged.
Here are some tips that you can use to double the traffic to your blog:
The Longer, the Better
The ‘to the point’ kind of blogs do not earn you followers or viewers anymore. People now look for blog posts that discuss a topic in depth. So, you need to start searching for topics on which you can write an in-depth blog. Not only will your viewers love it, but recent trends show that Google prefers them too. To help you, you can consider writing on topics that involve or revolve around the following:
You can choose topics that are trending or go for the ones you think need more attention. But make sure you have at least more than 100-1200 words to write on that particular topic. Fluffs do not count as informative words. If your blog posts are long, chances of them appearing on the first page of Google search result are very high. We all know that no one goes beyond the first page to look for links, websites, or blogs. In fact, if any of your old blog posts follow the old rules and are quite short, you can increase the word count as well. Add more information to them. This can include facts and statistics. You can even add graphs or infographics to expand and add variety.
Remember that it will prove more fruitful for you if you upload two long posts on your blog than uploading short posts daily. Many bloggers have tried this trick and experts say that upload fewer posts. But upload longer, in-depth articles.
Not only do the articles need to be long, but you should also hunt for long keywords. People these days type longer and more comprehensive search terms. Apart from this, it is very difficult to compete for short keywords. More competition means you need to put in extra effort to make it to the top ranks. And more often than never, it does not happen. Hence, it is a wise thing to search for the trending long-tail keywords related to your area and incorporate them in your articles. The many tools through which you can find long-tail keywords include:
Once done, you should look for natural and cohesive ways to add these keywords to your blog post.
Analyze Thy Competitors
No, it is not unethical to analyze your competitor’s websites. This will give you an idea about the keywords that they are using. And also guide you regarding the way they are publishing their content. Moreover, you will also learn where your competitors are placing their content. Therefore, it is a healthy practice to learn from your competitor and if need be, incorporate some of their tricks.
Attract Through Images
Make it a practice to add an image after every 300-400 words in your blog post. Images do what words can’t. They help to capture the interest of the viewer and maintain it for a longer period of time. Images have the power to do the following:
- Improve the effectiveness of content
- Increase readability
- Increase engagement of the viewer
And while you are at it, include alt text in your images as well. Add keywords to your alt text as well. This will help to improve your website’s ranking even further.
Provide Internal Links
Provide internal links on your blog post to other articles that you have previously published on your website. This gives a bigger picture to Google regarding your niche and industry. Creating internal links will help to maximize your site’s structure. That will definitely benefit you in the long run.
Apart from this, you can choose from the following tips to help you maximize your traffic:
- Optimizing mobile site version
- Optimizing site load time
- Writing unique content
However, writing unique content does not mean that you start coming up with articles that are vague. For instance, you get a keyword Spectrum Triple Play. To that end, you start making up a story that cannot accommodate this keyword. You will have to think creatively and make up a story that organically incorporates this keyword.