With HubSpot shopping cart integration, you can improve your e-commerce marketing with two key benefits including abandoned cart follow-up and closed-loop marketing. Closed-loop marketing is beneficial as it updates HubSpot once a customer completes a purchase. Using HubSpot analytics, you can see inbound marketing activities increasing the sale in the most effective way.
It is good for you if you are able to follow-up a visitor abandoning the shopping cart. You can use it to restore your lost sales. It has been seen in many studies that an e-commerce company can increase its revenue by 20%.
Here Is How It Works
- Add to cart
- Completed purchase
Add to cart
This event occurs whenever a potential customer adds a product to the cart.
This event occurs whenever a user logs in. It is a part of the checkout process.
This event occurs when the sale is completed.
Let’s see these events in detail:
Add To Cart
More than one event occurs whenever a user adds more than one product to cart or view the cart. However, only one lead is submitted to HubSpot for each session. This further automatically triggers lead nurturing sequence in HubSpot. If you want the best results, make sure that you are encouraging the visitor to complete a HubSpot form. Try to have the maximum number of email addresses. You can achieve this with the help of valuable content.
In case you do not know how to integrate HubSpot with your shopping cart, you can find online support. There are experts offering HubSpot shopping cart integration, HubSpot PayPal integration and other integrations.