With HubSpot shopping cart integration, you can improve your e-commerce marketing with two key benefits including abandoned cart follow-up and closed-loop marketing. Closed-loop marketing is beneficial as it updates HubSpot once a customer completes a purchase. Using HubSpot analytics, you can see inbound marketing activities increasing the sale in the most effective way.

It is good for you if you are able to follow-up a visitor abandoning the shopping cart. You can use it to restore your lost sales. It has been seen in many studies that an e-commerce company can increase its revenue by 20%.

Here Is How It Works

You need to find someone expert in HubSpot shopping cart integration. The expert will add some JavaScript tracking code to the shopping cart. This can be used for both custom carts and hosted carts. There are three events occurring in the entire process and the occurrence of each event sends a JavaScript message. These events are:

  • Add to cart

  • Login

  • Completed purchase

Add to cart
This event occurs whenever a potential customer adds a product to the cart.

This event occurs whenever a user logs in. It is a part of the checkout process.

Completed Purchase
This event occurs when the sale is completed.

Let’s see these events in detail:

Add To Cart
The expert doing HubSpot shopping cart integration needs the FTP access to add JavaScript code to the page. When the potential buyer has not completed the checkout in a pre-set number of minutes, the shopping cart is considered abandoned. Make sure that the HubSpot tracking JavaScript code is installed on all the pages. This code is retrieved and the visitor is looked up at in the HubSpot. In case the email address is already there in HubSpot, it is resubmitted to HubSpot as abandoned cart lead.

More than one event occurs whenever a user adds more than one product to cart or view the cart. However, only one lead is submitted to HubSpot for each session. This further automatically triggers lead nurturing sequence in HubSpot. If you want the best results, make sure that you are encouraging the visitor to complete a HubSpot form. Try to have the maximum number of email addresses. You can achieve this with the help of valuable content.

A registered user is required to log in and an unregistered user is required to register and login in order to complete the checkout process. Once again the expert doing HubSpot shopping cart integration needs FTP access to add JavaScript code to the page. This event can provide some useful information required to handle the abandoned cart. However, the cart should provide the name and email address of the visitor to the JavaScript code. This event provides with another way to pass the user’s data into HubSpot. Having the email address of the user whether from HubSpot or a login event helps in submitting the lead and triggering lead nurturing.

Purchase Completed
Once a purchase is completed, the buyer sees thank you page or a successful purchase page. Here again, the expert needs FTP access to add tracking JavaScript to the page. The majority of shopping carts are able to capture information related to the order and the customer. This information is used to track conversion. With a purchase completed, this information and the close date are submitted to HubSpot. The customer will be marked as closed in HubSpot. Now you can track the customer in all the HubSpot reports.

In case you do not know how to integrate HubSpot with your shopping cart, you can find online support. There are experts offering HubSpot shopping cart integration, HubSpot PayPal integration and other integrations.

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